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Amazon gets serious about gaming, buys Twitch

World's largest online retailer Amazon has agreed to pay nearly USD 1 billion to acquire video game streaming site Twitch.

Twitch allows gamers to stream their video game play for others to watch online. It connects with Xbox, PlayStation, PCs, and mobile gaming platforms. The user can check some live gameplay streams right now over at twitch.tv, or check it out in app form on iOS or Android.

Twitch.tv is now the 166th most popular website in America and some analysts maintain that it is infact more popular as there are various ways to access the Twitch platform other than the Web.

The network claims it has more than 55 million visitors per month and it's been reported that it is the fourth-largest source for U.S. Internet traffic, more than Hulu, Facebook, and Pandora. Sandvine reported in May that Twitch.tv generates more traffic in the U.S. than HBO GO.

According to the cTwitch, 58 percent of its users spend more than 20 hours per week on the service and the average age is 21. The service also includes chat and social functions in addition to a library of recorded gameplay.

Twitch claims that 68 percent of users report decreasing TV viewing to focus on game entertainment and the service has now become a new form of TV for many people. In addition to gameplay broadcasts, the service also offers video-game centric shows and content.

The service is free and ad-supported, though users can also sign up for a "Turbo" subscription for $8.99 a month that removes the ads and provides several free goodies such as a custom emoticon sets and increased online video storage.

The site was launched in 2011 and was originally branded with its website name: Twitch.tv.