Starbucks Corporation has unveiled Powermat wireless charging in approximately 200 of its stores in San Francisco Bay Area. This launch is the first step in Starbucks strategic plan to offer Powermat throughout its U.S. locations, and to explore rollouts in Asia and Europe within the year.

Stores in the San Francisco Bay area are now equipped with 'Powermat Spots' - designated areas on counters and tables where customers can place their compatible device and charge wirelessly.

Starbucks stores are offering Duracell Powermat "Rings" for purchase or loan that instantly upgrade any phone to wireless charging compatibility. The rings are being offered for in-store purchase at 9.99 dollars and can alternately be borrowed and returned on a per-visit basis.

Ran Poliakine, CEO of Powermat Technologies, said the availability of Powermat Spots in Starbucks is transformative for San Francisco Bay residents who now do not need to worry about making it through their day with limited battery power.

Powermat Spots comply with the open standard set by the PMA - whose members include Blackberry, AT&T;, Huawei, HTC, Microsoft, LG, Samsung, and Qualcomm - resulting in a growing universe of devices and accessories that will charge seamlessly in Starbucks.