It seems that not everyone is interested in holding talks over race relations while ordering their morning coffee and Starbucks learned this lesson on Tuesday after a torrent of Internet backlash was aimed at its new #RaceTogether campaign.

The coffee chain had started this campaign with an aim to initiate a nationwide discussion of racial issues.

Starbucks Senior Vice President of Global Communications Corey duBrowa was at the receiving end of the outrage. The barrage of angry tweets forced Corey to delete his Twitter account Monday night but he rejoined the microblogging site less than 24 hours later.

"Last night I felt personally attacked in a cascade of negativity," duBrowa said in a post on Medium. "I got overwhelmed by the volume and tenor of the discussion, and I reacted."

The issue of racial inequality is often not discussed openly in corporate America, but Starbucks has tried to break the taboo in the past few weeks by holding open forums for employees to talk about it. The coffee chain pushed the envelope further by encouraging baristas to start conversations with customers.

CEO Howard Schultz has expressed hope that it promotes a new level of understanding and sensitivity about the issue. "We have problems in this country with regard to race and racial inequality and we believe we're better than this and we believe the country is better than this," Schultz said.