Snapdeal’s Unbox Diwali sale is off to a roaring start as more than two million users logged in during the first hour of sale to quickly lock into a whole array of great deals on offer.
More than two million users logged into Snapdeal during the first hour of sale to quickly lock into the plethora of great deals on offer. Early trends showed a huge jump in mobiles, appliances, personal electronics and furniture items.
The sale started with nearly 700,000 concurrent users flocking to the site within the first five minutes. Buyers who had decided had already stocked millions of products in their carts and wish lists before the sale started so as to avoid missing out on their chosen products.
The top selling mobile phones in the first 8 hours of the sale were the Samsung J2 Pro and the LeEco Le Max2, which flew off the shelf with big discounts padded by additional instant discount on Citibank Cards. In the first 8 hours, nearly one lakh mobile phones were sold at Snapdeal, which translates to nearly 200 phones selling per minute.
Another hot selling item was Voltas five Star Split 1.2 T ACs at nearly Rs. 20,000. Lakme (Flat 30 percent) and Maybelline (Flat 20 percent) flew off the shelves as buyers bought their favorite cosmetics.
Saurabh Bansal, Vice President, Categories at Snapdeal said, “We are very excited to see the tremendous response in the initial hours of the Diwali Unbox Sale. Users have loved the additional, instant discount on Citibank cards. Many more exciting offers are lined up over the next days of the sale.”