Rolls-Royce is one automobile giant which apparently never bothered to deliver to its customers a fuel efficient car. And its just because never ever would any of its customers showed concern about complaining in this regard. Because if they would have been that money-minded, why would have they thought of buying that virtually priceless one.

Whatever is the case, the company is still head on with its goal to deliver something that’s best out of the best and with this notion in its head, Rolls-Royce has today reaffirmed its development plans of a fully-electric 102EX Phantom.

With no full technical specs accessible or even available for that matter, till now, the 102EX, appears to be debuting at the Geneva Motor Show on March 1. Anything about the production schedule is not known yet as well .

"We have engineered the world's first battery electric vehicle for the ultra-luxury segment," expressed CEO Torsten Muller-Otvos.

"With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future."The Phantom at present attracts a whopping retail price of $450,000 from its customers.

"I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience," added Muller-Otvos. "It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future."

So who so ever looks interested, must start checking in all the cash (or credit) available with him!