iPhone 6S and 6S Plus exchange offer: Apple offering discount up to Rs 34,000 - For the first time in India, Apple has decided to offer discount on its latest iPhones in less than a month of its launch, to boost sales. The company is initiating a buyback offer on iPhone 6S and 6S Plus, giving consumers discount of up to Rs 34,000.

This is also the first time when Apple and its distributors are going to buyback old models under the scheme to make sure that all transactions are genuine and reduce the load of the seller who can push sales further, three senior trade partners of Apple in India informed.

Ingram Micro, one of the Apple's four iPhone distributors, has just launched the buyback scheme in a few of Apple stores and multi-brand cellphone retail chains in South India which will be subsequently launched all over the nation.

The buyback offer of Rs 34,000 on the new iPhones is against iPhone 6. The company will also buyback select hi-end handsets of rival Samsung. Apple has created a separate website where retailers have to upload details of old handsets against which new models will be purchased.

The buyback offer comes at a time when the latest iPhones are getting retailed at 7-11% discount since last week in e-commerce marketplaces such as Flipkart, Snapdeal and Amazon.