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Windows Phone Needs Android Apps, Says Former Microsoft CEO Ballmer

Windows Phone Needs Android Apps, Says Former Microsoft CEO Ballmer - In an interview with Bloomberg, the former chief executive of Microsoft Steve Ballmer , who is also the biggest individual shareholder in the firm, said that the struggling mobile operating system needs Android apps to stay alive.

At company's annual stakeholder meeting, Satya Nadella advertised Universal Windows Platform, the company's initiative to enable developers to quickly turn their desktop apps into their mobile counterpart (and its vice-versa) reusing most of the code, as a feature that helps Windows Store over rival's app stores.

Ballmer in an interview to Bloomberg said that Nadella's big initiative would fall flat. He said, "That won't work."

The company announced four Windows Bridge projects this year that were designed to allow developers to turn their Android, iOS, and Win32 apps into Windows 10 Mobile apps with minimal effort. However, a recent report alleged that the company has kept Project Astoria, the porting tool for Android apps, on hold for an "indefinite" period of time.

Also during the interview with Bloomberg, Ballmer said that Microsoft should disclose profit margins and sales when reporting cloud earnings, rather than giving just a "run rate" that he called a "bullshit" metric.