Video-sharing website YouTube formally announced on Thursday that it will provide Indian users the choice to watch videos even when they are not online with the help of its offline viewing mobile application.
YouTube has done this to increase the usage of the video sharing service owned by Google in the country.
This new feature for the You-Tube app will enable individuals to take videos offline, with the help of their data plans or WiFi. The moment the people will take the video offline, they can watch the video in the absence of an Internet connection for up to 2 days.
John Harding, working as vice-president of engineering at You-Tube said in a statement "Already, we're seeing over 40 per cent of our traffic in India come from mobile devices. By launching this offline experience on YouTube in India today, we hope to help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of YouTube".
The offline service was introduced in Philippines and Indonesia as well.
The video-sharing website also harbors plans to make the viewer experience better in emerging countries such as India where mobile data networks function poorly and data plans are costly.
YouTube has signed up with content providers such as Shemaroo, T-Series, Yashraj Films and Saregama in connection with the offline video push.
Ajay Vidyasagar, regional director of YouTube partnerships in Asia-Pacific said in a statement "India is the fifth-largest market for partner revenue in the world at YouTube. Features like this will just make this stronger. I believe we could get into the top three markets very soon".