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Idea to launch own 3G network in Delhi, Punjab

India's third largest telecom operator, Idea Cellular, today announced that it will launch its own 3G service in Delhi circle from March 2015.

Idea currently offers 3G services in the Delhi circle through intra-circle roaming pacts with Airtel and Vodafone.

The Aditya Birla group-owned firm said that it will use spectrum in the 900MHz band that was won by the company in February auction for offering 3G services in Delhi circle.

"We will launch 3G service in Delhi on our own network beginning of next year, precisely in January-March period," Idea Cellular CEO for Delhi and Haryana service areas, Sanjeev Govil, said on the sidelines of an event in New Delhi.

At present, Idea has 3G spectrum in 11 out of 22 service areas and has access to 10 additional service areas, including Delhi, under the 3G ICR pact.

"There will be no difference for consumers when we will launch 3G on our network but from company point we will have more control on our network and services," Idea Cellular Chief Marketing officer Sashi Shankar said.

Shankar added that company will launch 3G services in Punjab this month. "We are going through testing phase in Punjab. The services will be launched as soon as tests are over. So it can be anytime within this month," Shankar said.