New Delhi: Idea Cellular has raised pre-paid mobile data rates by up to 100 per cent in the Delhi-NCR region and thus has become the first telecom operator to hike the price after Rs 1.1 lakh crore spectrum auction in March.
Idea Cellular has doubled over the price for some 2G plans while the price of 3G will be hiked by about 33 per cent.
The new prices became operational from June 3.
Idea was effective in locking spectrum in nine telecom circles where its licenses came up for regeneration. The company bid about Rs 30,300 crore becoming the top bidder in the auction. Post auction Idea MD & CEO Himanshu Kapania had said, there would be stress on data prices and it may be necessary to hike tariff across circles.
As per the new tariffs, 1.5 GB of 2G mobile internet data will be available for Rs 255 against 3 GB available earlier at the same price.
Idea has decreased 3G mobile internet limit in its plan provided for Rs 755. The customers will get only 3 GB of mobile data for Rs 755 contrary to 4 GB offered earlier.
Also, 1 GB, 3G pack with a validity of 28 days will now be available for Rs 295 compared to Rs 249 earlier, while a 1 GB, 2G data pack that earlier cost Rs 175 will now cost Rs 195 with 28 days validity. 500 MB, 2G pack will now cost Rs 125 as against Rs 98 earlier. The company has also discarded 3 GB plan on its 2G network.
To improve profitability, telecoms have been getting rid of discounts and freebies. Last year, companies including Bharti Airtel, Vodafone and Idea had hike data as well as call rates.