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Google buys mDialog to boost DoubleClick suite

Internet search giant Google has acquired mDialog video advertising firm, a move seen as an attempt by the company to mint money by cashing in on the rising popularity of video technology by offering such video options to advertisers.

The company has made the announcement about this acquisition in its blog, DoubleClick Digital Marketing.

"We're thrilled to welcome mDialog to Google. Together, we?re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens," the blog post states.

mDialog also made the announcement about this deal on its official website. "We're excited to announce that mDialog is joining the DoubleClick team at Google. We will continue to offer our services, just as we always have, to programmers and distributors - meaning there are no immediate changes for our existing customers," mDialog writes.

San Francisco-based startup mDialog works with big media firms across North America, such as Fox and NBC and it manages and delivers video advertising in a range of mobile products such as the Android OS of Google, Roku and Xbox streaming platforms and iPads and iPhones of Apple, among others. The company was founded almost a decade ago and it has raised an $8 million worth of funding.

"While nothing's changing for their customers immediately, over time we'll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite. This represents the latest of our ongoing investments in helping brands connect with high-quality video content, like Google Partner Select, our new marketplace for premium programmatic video," Google said.