Apple will decrease its iPhone production in the first financial quarter of 2017, a new report has suggested. The decision could have been the result of lukewarm iPhone 7 and iPhone 7 plus sales last quarter.
Apple will slow down its iPhone production by about 10 percent in the first financial quarter of 2017, according to a new report posted this week, citing calculations made from supplier data.
The report coming from Nikkei positions the production cuts as the result of sluggish iPhone sales in the previous quarter. Please note that this isn't the first time for Apple to slash production rates for its smartphone line ? it had done so in the January to March 2016, after inventory of the iPhone 6s line accumulated at the end of 2015.
The experience led the company to cut iPhone 7 production by about 20 percent this year, Nikkei said. Still, iPhone 7 sales were slower than expected.
Nikkei says that Apple has had difficulty appealing to consumers with new features on its flagship smartphone. The iPhone 7 and its larger dual-camera-wielding sibling, the iPhone 7 Plus, arguably weren't stark upgrades over their predecessors, which is possibly the reason why there's little fanfare behind the two.
However, Apple is expected to make up for it with a new line of iPhones in 2017, with rumors claiming a new iPhone model that's drastically different from past versions. With iPhone 8, which also marks the tenth anniversary for the iPhone line, Apple might finally radically refresh the design this time.