Apple has introduced a red coloured option for its iPhone 7 and iPhone 7 Plus. Apple had earlier rolled out special red coloured cases for the iPhone, but now it has unveiled the phone itself, in brand new red colour.
The new iPhone has a red coloured aluminium finish and has been launched as part of Apple’s partnership with RED. The new RED Special Edition iPhone lineup will be available in 128GB and 256GB variants.
Other than the new colour, Apple has been selling the iPhone 7 in colours like jet black, black, silver, gold and rose gold. Apple, today also rolled out its new iPad and an iPhone SE with bigger storage capabilities of 32GB and 128GB.
The partnership between RED and Apple is for highlighting the AIDS fundraising campaign and the company are doing it through red-themed models as well as applications. The Cupertino giant had recently on World AIDS Day, had turned the App Store and associated top apps the colour red for the world AIDS day.
Under the campaign, the company donates a particular percentage of sales to the Global Fund in a bid to support HIV/AIDS programs and eradicate the disease, through ‘testing, counselling, treatment and prevention programs’.
Apple announced the roll out in a press release, where CEO Tim Cook has informed that the (RED) device gives users a chance to contribute to the Global Fund for AIDS research. The Apple CEO said, “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch.”
Cook added, “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
The press release said that the iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at $749 (US) from Apple.com and Apple Stores, and from Apple Authorized Resellers and select carriers (prices may vary). The devices will be available worldwide from March 24. In India, these special edition smartphones will come to India from April.